FarmTech has been Alberta’s premier crop production and farm management event for over 20 years. This conference needed to be re-imagined for “today’s farmer” to focus less on new tech and agronomy and more about building a community in which to learn, share and grow.

I was tasked with creating the brand identity for the new conference and building out a brand platform in which elements could be used in supportive marketing material. The end result is a combination of visual patterns and colours creating a flexible brand system allowing for endless possibilities.