Cancervive is an annual cycling event in support of Wellspring Alberta, a registered charity offering free programs and services for people living with cancer – including those diagnosed, caregivers, and kids. Values such as caring, compassion, strength and support are at the very core of the brand. The brand position of "together" was created and became the prominent identifier. The visual dynamic of the brand was created to appeal to all age groups, cancer does not discriminate. The client wanted to update the logo while maintaining the attributes of shape and colour. The result was a more visually appealing, approachable, dynamic and engaging logo.