I am a visual problem solver and have been providing creative solutions for over a decade for clients across North America and the UK in a wide range of industry sectors.
A Graduate of the Visual Communications program at ACAD in 2001, I consider myself to be 40% left brain, 60% right brain. I am a creative and strategic thinker with experience developing, and implementing full brand strategies, including digital marketing (user experience, UI design, website design and development, social media advertising, email marketing); traditional marketing (naming, brand development, corporate messaging and identities, advertising campaigns); brand research, brand standards and design systems. I have a keen eye for detail and a never ending stream of ideas.
To ensure the overall strategy and brand experience (story) is executed in a creative, unique and meaningful manner, I work closely with the key stakeholders, and core team, clients and suppliers to help identify key business and communications requirements which then leads to production and execution.
When I am not creating visual solution, or dreaming up new business ideas, I am often training for an upcoming triathlon or ultra marathon, behind the lens of a camera, creating a new piece of art, learning a new instrument, off exploring new destinations or spending quality time with my young family.
Sports, art & travel have always been an integral part of my life, and is often where my eureka moments occur. I am a huge advocate of living an active, healthy and creative lifestyle.
I am always seeking new challenges be it mentally or physically and enjoy pushing myself to new limits. Through hard work and dedication I have been fortunate enough to participate, and compete in some pretty awesome events such as Ironman triathlons and the Boston Marathon to name a few.